JULIENNE BRUNO Launches the World’s First Mozzafiore Pearls Exclusively at Whole Foods Market
JULIENNE BRUNO, the multi-award-winning food brand creating naturally plant-based products are delighted to announce the first product launch of Collection 02 (with more to come later this year), starting with Mozzafiore Pearls which will be available to purchase exclusively through Whole Foods Market UK (Kensington & Piccadilly Stores) from January the 9th for £3.95.
Axel Katalan, Founder of JULIENNE BRUNO, shares: “Our Mozzafiore Pearls are a first of their kind - a completely new concept inspired by the world of mozzarella pearls, but crafted entirely without dairy. After over two years of development, led by our Head of Product Development, Albert Adrià, we’re thrilled to bring something entirely new to the dairy-free category - offering the same versatility and elegance, but crafted with soy beans.
Soya can be much more than tofu.
Mozzafiore Pearls are created using traditional cheese-making techniques, but rather than dairy, use soya to obtain a springy, soft texture with a creamy, yet subtle salty tang naturally through their fermentation process. With no artificial aromas and flavourings, nut-free and coeliac-friendly, providing a great option for those suffering with allergies. Mozzafiore Pearls are perfect for salads, pasta, pizza, sandwiches and can also be marinated with extra virgin olive oil and fresh herbs.
Katalan explains: “We named it Mozzafiore Pearls out of respect for Italian cheesemaking heritage, not to replicate mozzarella but to continue the tradition of creativity it represents. Mozzarella pearls were once a new idea themselves. ‘Fiore,’ meaning bloom in Italian, reflects the product’s delicate nature, while ‘Mozza’ honours the craft of hand-stretching curds, a technique mirrored in our batch-made process. Together, the name celebrates a continuation of cheese craftsmanship and its rich tradition.”
About JULIENNE BRUNO
The team behind the brand includes Founder Axel Katalan, (previously concept developer for Alan Yau MBE and Co-Founder of deep location tech brand Pointr), Head of Product Development Albert Adria (a gastronomic trailblazer with multiple Michelin Star awards, previously Head of Creativity at El Bulli, Founder Tickets Restaurant, Hoja Santa and Enigma to name a few), Head of Food Chi San (previously Head of Food for Alan Yau Projects, starting with Head Chef at Wagamama (1992) and following through to all projects such as Hakkasan, Busaba etc) and Board Advisor Alan Yau MBE (renowned for founding numerous ventures in gastronomy such as Hakkasan, Wagamama, Busaba Eathai and Park Chinois) and Advisor Jan Zijderveld (30 year career in Unilever, CEO of multiple markets including role as President of Unilever's $14 billion European business. Ex- CEO of Avon (Sold to Natura))
“The JULIENNE BRUNO team has created and brought the best tasting dairy-free, plant-based cheese to market,” says Christian Meermann, founding partner at Cherry Ventures which includes Infarm, Planet A Foods, Flink, Rekki and Flaschenpost among its food tech portfolio.
JULIENNE BRUNO has amassed rave reviews from home chefs, having amassed over 430 reviews, with an average rating of 4.9/5. Renowned chefs are echoing this with Philip Khoury - Head Pastry Chef at Harrods commenting “The products are a rare stroke of gastronomic ingenuity. Authentic and original. A gastronomic delight.” While, James Elliot, Founder of Pizza Pilgrims comments, “Hands down the best plant based cheese we’ve tasted. Absolutely delicious”.
Founder of JULIENNE BRUNO, Axel Katalan comments: “We've seen something magical happen when chefs and creators from diverse backgrounds get hold of our products and create truly inspiring recipes that make one think "oh, I never tried that before!". We hope these delightful additions inspire more people to get creative in the kitchen, try new recipes and of course eat with pleasure”.
If you love cheese, then you simply must try JULIENNE BRUNO.
For more information, images, or interview opportunities, please contact:
Axel Katalan | axel@juliennebruno.com
Founder of JULIENNE BRUNO
