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making plant based the most exciting choice
first choice, not alternatives
WE’RE TAKING PLANT-BASED TO NEW LEVELS THROUGH EXPLORATION, CREATIVITY, AND DELICIOUS DISCOVERY. BY BRINGING TOGETHER INNOVATIVE TECHNIQUES AND SIMPLE, NATURAL PRODUCE, WE’RE SHOWING PLANT-BASED IS THE MOST EXCITING AREA IN GASTRONOMY.
about us
WE ARE AN INTERNATIONAL TEAM OF CHEFS; DEVOTED TO FLAVOUR, HUNGRY FOR DISCOVERY. THE KITCHEN IS OUR WORKSHOP. OUR PLAYGROUND. OUR CANVAS. IT’S WHERE WE CREATE JOYFUL EVERYDAY PRODUCTS FROM HUMBLE PLANT-BASED INGREDIENTS.
OUR TEAM IS LED BY FOUNDER AXEL KATALAN. OUR DIRECTOR OF FOOD IS CHI SAN. OUR BOARD OF ADVISORS INCLUDES ALAN YAU MBE; FOUNDER OF WAGAMAMA, HAKKASAN, PRINCI AND MANY MORE. OUR INVESTOR COMMUNITY INCLUDES SEEDCAMP, NICOYA, TRUESIGHT & EXPERIENCED FOUNDER ANGELS.
OUR WORLD REVOLVES AROUND GASTRONOMY: SOURCING. SAMPLING. SERVING. SAVOURING. EVERY STEP IN OUR PROCESS IS A DECISION THAT BUILDS FLAVOUR.
BECAUSE WE LOVE FOOD. AND WE WANT TO MAKE FOOD YOU FALL IN LOVE WITH.
